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03 August 2020

Manulife Singapore launches Manulife Advisory Group to enhance customer access to insurance and investment solutions

SINGAPORE – Manulife Singapore today announced the launch of Manulife Advisory Group, a remodel of its proprietary agency channel, designed to offer a wider range of offerings to customers.


Operating under an open architecture system, Manulife Advisory Group will enable larger insurance penetration and accelerate the rate of financial inclusion in Singapore. Customers will have a wide range of insurance solutions and investment products to fulfil their protection needs and wealth creation ambitions, as Manulife Singapore partners with multiple insurers and investment platforms. Products will include Manulife’s signature products like LifeReady Plus and InvestReady Wealth, alongside a series of new products in the pipeline.


To prepare advisors for holistic customer engagement in the new normal, Manulife Singapore will dedicate resources for regular and rigorous training, to empower agents to adeptly service customers and showcase corporate values in outreach efforts. All representatives under Manulife Advisory Group are accredited under the Institute of Banking and Finance Singapore’s Standards Training Scheme (IBF-STS) as part of Manulife Singapore’s in-house agency onboarding program since the start of 2020, to further ensure quality customer advice and service across the board.


The streamlining of its multi-channel distribution network is a response to the evolving market, with a growing demand for customised solutions across varying needs amongst an increasingly sophisticated customer base.


Jenny Teo, Chief Financial Advisory Officer of Manulife Singapore, said, “Our goal at Manulife Singapore is to consistently improve our offerings to continue exceeding the high expectations our customers have set for us. This is both in terms of the solutions that we offer and the way in which we deliver them. We see this transformative undertaking as a timely way to ensure we continue to serve customers in the best way that we can, not just through an extensive range of bespoke solutions, but also with highly-trained advisors whose priority will be to safeguard their ever-evolving needs and wants through the seasons.”


Central to effective customer engagement in the current season will be digital tools, curated to ensure steadfast contact amid ongoing remote working environments. At the height of the pandemic, Manulife Singapore was one of the firsts in the market to launch a secure non-face-to-face advisory sales process, allowing customers to speak to advisors and sign-off on plans all from the comfort of the homes. This process will continue to take precedence with all advisors under Manulife Advisory Group. 


To find out more about Manulife Advisory Group, visit


About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2019, we had more than 35,000 employees, over 98,000 agents, and thousands of distribution partners, serving almost 30 million customers. As of March 31, 2020, we had C$1.2 trillion (US$0.8 trillion) in assets under management and administration, and in the previous 12 months we made C$30.4 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.


About Manulife Singapore

Established in 1899, Manulife Singapore provides insurance, retirement and wealth management solutions to meet the financial needs of our customers across their various life stages. Customers can readily access our solutions through our extensive multi-channel distribution network. In addition to our established agency force, we distribute our products through a number of specialist partners, including banks and financial advisory firms.

For more information on Manulife Singapore, visit


Media Contact
Rachel Lok / Esther Subramaniam