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30 July 2021

ManulifeMOVE rewards healthy habits with enhancements to behaviour-linked programme

  • New ‘Self-Set Target’ lets ManulifeMOVE members set goals, achieve streaks, and earn rewards from Asia’s leading health, wellness, and lifestyle brands.
  • This includes a subscription to Centr—a digital health and fitness program curated by Chris Hemsworth—available to ManulifeMOVE members in Singapore, Hong Kong and Vietnam
  • The combination of targets and rewards helps ManulifeMOVE members build and maintain healthy habits.

SINGAPORE — Manulife has launched a new habit-building feature on its ManulifeMOVE app, empowering members to take better control of their health and wellness by setting their own fitness targets. Goal setting is incentivised by opportunities to achieve winning streaks and earn exciting rewards.

The feature, known as ‘Self-Set Target’, is designed to be a progression of ‘mini-challenges with incentives’, delivered through Rewardz launched in May 2020. With this new, innovative enhancement on the ManulifeMOVE app, members can challenge themselves by specifying a targeted number of steps they wish to achieve each day. A target met for four consecutive days earns members a streak, and seven streaks entitles them to a reward, including a subscription to Chris Hemsworth’s health and fitness app, Centr, for up to three months.

On Centr, ManulifeMOVE members can enjoy full access to the app’s exclusive workout programmes, meal plans, and meditation podcasts – all delivered by a team of internationally renowned health experts. They will also gain entry to Centr’s private Facebook community of over 50,000 members for 24/7 community support.

Manulife also onboarded a suite of leading and locally popular health, wellness, and lifestyle brands that customers can redeem rewards from with the cultivation of healthy habits. These brands include Fitness First, Cathay Cineplexes, Sweaty Betty, CircleDNA, and Happy Plugs.

“In this season, we know that health and wellness rank high on Singaporeans’ list of priorities, and yet sticking to healthy habits is often far from an easy feat, said Dr. Khoo Kah Siang, Chief Executive Officer, Manulife Singapore. “With this simple but meaningful enhancement to the app, we hope to put a spring in the steps of customers and give them a good and gratifying reason to clock those recommended 10,000 steps each day. Our constant goal at Manulife is to partner with our customers in achieving optimal all-round well-being – whether physical, mental or financial – and this app improvement is our commitment to make every day better for our customers.” 

Enhanced Feature a Response to Rising Health Concerns

According to the Manulife Asia Care Survey launched in February this year, 95% of respondents in Asia have made personal efforts to improve their health and wellness with 58% exercising more regularly and 54% improving their diet. The sentiment in Singapore mirrored the regional trend, with 90% of locals taking steps to emerge stronger than before the pandemic through fitness (38%) and diet adjustments (41%).

Almost all respondents (92%) were also taking steps to track their health and fitness levels, including body weight, sleep quality, blood pressure, heartbeat and steps. In Singapore, 89% are conscientious about monitoring their health and pay the most attention to their steps compared to their regional counterparts. 

“With Singaporeans already well on the road to taking greater control of their health, we’re confident that the boosts to ManulifeMOVE will only serve to motivate customers to work smarter and faster towards their goals”, added Dr. Khoo.

High-resolution photos of the new ManulifeMOVE app upgrade are available for download at this link.



About Manulife

Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.


About Manulife Singapore

Established in 1899, Manulife Singapore provides insurance, retirement and wealth management solutions to meet the financial needs of our customers across their various life stages. Customers can readily access our solutions through our extensive multi-channel distribution network. In addition to our established agency force, we distribute our products through a number of specialist partners, including banks and financial advisory firms.

For more information on Manulife Singapore, visit


About ManulifeMOVE

ManulifeMOVE is a behaviour-linked programme that integrates activity-tracking and insurance solutions to motivate healthy habits among our customers. The flagship programme, delivered through the proprietary ManulifeMOVE app, focuses on wellness. It provides access to an ecosystem of services that support our customers to take the next step in achieving better health. Designed to reward every move, the programme helps our customers make healthier lifestyle choices in both the immediate and longer term. The benefits to our customers range from healthcare partnerships that offer useful health insights to regular challenges that incentivise health improvement through wellness, entertainment and lifestyle rewards. With a strategic vision to become the ultimate engagement tool for all, ManulifeMOVE was first released in the Hong Kong market in 2015, specifically for policyholders. Also known as MOVE in mainland China, the MOVE app is now available for customers and public users to download across six markets, including Cambodia, mainland China, Hong Kong, the Philippines, Singapore, and Vietnam via App Store or Google Play.


About Centr

Centr is a personalized digital health and fitness program curated by Chris Hemsworth and delivered by his hand-picked team of internationally renowned experts. Centr offers daily workouts, meal plans, meditations and a 24/7 community offering support, extra tips and exclusive behind-the-scenes extras. Centr believes that being active, eating right and living well are the three ingredients for a healthy, happy and well-balanced life. Centr is designed to help you work out at home with minimal to no equipment or guide your workouts when you’re in the gym.


Media Contact

Derick Lee / Esther Subramaniam