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30 May 2023

Manulife Singapore Introduces Manulife Pro, its First-Ever Recognition Programme for High-Performing Financial Consultants

  • A regional first, Manulife Pro goes beyond industry-standard accolades, prioritising customer-focused service and sales excellence 
  • Exclusive benefits include personalised underwriting consultations and enhanced lead generation for consistent business growth
  • Programme launches with 200 leading financial consultants 

SINGAPORE – Manulife Singapore today introduced Manulife Pro, its first-ever comprehensive premier recognition programme, which provides the top-performing financial consultants from Manulife (Singapore) Pte. Ltd and Manulife Financial Advisers Pte Ltd. with differentiated and dedicated resources and tools. First introduced in Singapore, the Manulife Pro programme will expand to other markets across Asia this year.

Manulife Pro goes beyond industry-standard accolades and addresses specific challenges facing financial consultants, including swift underwriting support to increase efficiency, and enhanced customer engagement services with access to prospect leads. Manulife Pro comes in three tiers - Gold, Diamond and Platinum – determining the benefits and business support available to the consultants.

To qualify, Manulife financial consultants must serve a tenure of at least 12 months and meet rigorous criteria such as achieving consistent membership of the Million Dollar Round Table (MDRT), the worldwide group for leading insurance consultants. They must also maintain an excellent customer track record and demonstrate high business quality, amongst other requirements. Manulife Pro launches with 200 financial consultants as the inaugural class of programme participants.

Khoo Poh Huat, Chief Distribution Officer, Manulife Singapore, said, “We are thrilled to launch Manulife Pro, our first-ever regional initiative to bring together financial consultants who are passionate about providing the best customer experience. Manulife Pro is more than just a programme; it’s a roadmap to success, enabling them to reach their full potential and make a real difference in our customers' lives.”

New suite of underwriting services to increase efficiencies

Manulife Singapore will be rolling out dedicated underwriting support for Manulife Pro consultants, allowing customers to enjoy quicker policy approvals, more personalised underwriting consultations, and support for complex cases, resulting in a more seamless and satisfying experience.

Enhanced lead generation benefits for better customer engagement

Manulife Pro consultants can now tap into lead generation benefits to better engage with existing and potential customers. A popular benefit amongst Manulife Pro consultants is receiving a regular stream of prospect leads per month, helping them build a healthy pipeline of potential clients.

Manulife Pro consultants will also receive professionally designed web pages on Manulife Singapore's website, featuring their profiles, including certifications, accolades, and transformative customer stories. This enhancement not only helps financial consultants expand their digital presence but also allows potential customers to easily access their profiles and connect with them directly.

Khoo concludes, “By equipping our financial consultants with advanced resources and tools, we're ensuring our customers receive the financial solutions that address their unique needs. Manulife Pro is a testament to our dedication to delivering innovative and customer-centric experiences."

Other benefits include workshops on social media engagement, early access to Manulife Private Client Services to better serve high net worth customers, and priority access to customer engagement events to foster deeper connections with them.


About Manulife Singapore

Established in 1899, Manulife Singapore provides insurance, retirement and wealth management solutions to meet the financial needs of our customers across their various life stages. Customers can readily access our solutions through our extensive multi-channel distribution network. In addition to our established agency force, we distribute our products through a number of specialist partners, including banks and financial advisory firms. For more information on Manulife Singapore, visit

About Manulife

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we provide financial advice and insurance, operating as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States. Through Manulife Investment Management, the global brand for our Global Wealth and Asset Management segment, we serve individuals, institutions, and retirement plan members worldwide. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Not all offerings are available in all jurisdictions. For additional information, please visit


For media queries, please contact:

Belinda Wong

Manulife Singapore


AKA Asia