4 October 2019
Nobody ever said planning for retirement is fun. Especially not young people. Until now.
Forget just planning for retirement. With the launch of the Manulife Vault game for the month of October, Manulife wants you to start by playing for retirement instead!
Rewarding with a never-before prize, the campaign, “Manulife Vault Game”, is an intentional step away from the ‘gloom and doom’ approach to insurance, instead engaging customers to get their game on for one month and unlock a Manulife retirement plan worth up to $250,000.
“We know that everyone wants to retire one day but very few young people have a plan in place. Some think that they still have a long way to go, while others don’t know where and how to start planning. But one thing we know is that everyone enjoys playing to win. With the Manulife Vault Game, we hope to trigger the competitive nature of people in Singapore, to encourage them to play, plan to accumulate, and to eventually win big. We want to gain the attention of young consumers and drive home a very important point - that you need a game plan for retirement. The earlier you start, the better the chances of winning,” said Kwek-Perroy Li Choo, Chief Customer Officer of Manulife Singapore.
Played across three difficulty levels of vaults, it is a simple game where players repeat from memory a sequence of lighted buttons displayed randomly. To win, you have 10 seconds to repeat the right sequence in order to unlock the vault and collect the virtual currency - Manulife Dollars.
A Weekend Challenge is activated between Saturday 9am till Sunday 11.59pm across the three campaign weekends in October. The top 10 players who unlock the vaults with the fastest timings will be selected to win attractive prizes worth up to S$1,000.
The Finale - On 9 November, the top 32 players with the highest accumulated Manulife Dollars through the month-long game will be invited to compete in the Grand Finale playoffs at Jewel Changi Airport!
The top three winners will be awarded with amazing prizes and the overall champion wins the coveted Manulife RetireReady Plus worth up to S$250,000, in total monthly accumulated retirement income.
Besides social media postings on Facebook and Instagram, the month-long campaign is also supported by display and social ads, influencer engagement, content strategy and bus-stop shelter ads to engage with consumers through different ways.
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers. As of March 31, 2019, we had over $1.1 trillion (US$849 billion) in assets under management and administration, and in the previous 12 months we made $29.4 billion in payments to our customers. Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.
Sheryl Alexis Koh